Episode 48 Transcription
00:00 Welcome to the Rich Man Podcast with me. Your host, corporate Dropout, turned seven figure c e o in 18 months.
00:07 Melanie Albert. I'm a business coach that's determined to normalize women and wealth. We are completely ditching the old, outdated boys club way of running a business.
00:17 And I'm teaching you the new way of attraction, marketing, soulful selling, and wealth embodiment. Instead of marrying the rich man, we are the rich man.
00:28 Get comfortable, get ready, and let's dive in. Hello everyone, and welcome back to The Rich Man podcast. Today is a very special episode.
00:36 I have someone in here who is one of my favorite humans on earth. What she knows, what she does is absolutely mind-bending.
00:44 Mia here teaches copywriting to impact obsessed entrepreneurs who wanna change the world and make money doing it. And Mia's not just a copywriter, but she teaches the energetics behind copy, which I think is such a unique, unique skill, a unique thought.
00:58 It just, your teachings are so phenomenal. So we're gonna dive right in. Mia, thank you for being here. Welcome to the podcast.
01:06 Thank you. I'm so excited to be here. Thanks for having me. Of course. Do you mind giving us a little intro into just who you are and how you got started in the, in the business of copywriting?
01:18 Yeah, sure. So, I, I've always been a writer. I, you know, I wrote poetry, I wrote fiction, all that kind of stuff.
01:26 And I went to college, I studied linguistics, and then I left on this big backpacking adventure to Europe. And I was backpacking around Europe for about two years using my savings.
01:41 And then my savings ran out in Serbia, . So when I was kind of realizing, okay, I'm in Serbia I don't wanna go home and get a regular job, so I'm just gonna see if I can figure out what I can do.
02:03 So I actually posted in a local Facebook group, Hey, I have skills as a writer and a teacher. Does anyone have any work?
02:11 And a couple of agency owners contacted me and said, do you wanna write some Facebook ads for us? So that's actually how I got started copywriting.
02:20 And once I got started I was like, this is something I can definitely see myself doing for the long run.
02:26 I love that. And just when I thought you couldn't get any cooler, , , I love the, and I tell you this all the time behind the scenes, but I love the energetics piece that you infuse into the copywriting.
02:38 Can you walk us through like where that was birthed from and what it means when you speak on the energetics of copywriting?
02:45 Yeah, for sure. So an analogy that I like to use is if you, if you like watching makeup tutorials or doing makeup or anything when you look at somebody who has their face all done up, you're like, oh, it looks like they're, you know, wearing some eyeliner, maybe some lipstick, and it looks nice.
03:04 And what you don't realize mm-hmm. is behind the scenes, like all the contouring and the blending and the baking and powdering and everything that goes into it to make that really nice look that somebody has when it's all finished.
03:19 And I think with copywriting, you see the words up front, right? On social media, in an email, on a website or whatever.
03:30 But what you don't see behind the scenes is what that person believes, why they're doing what they're doing. Do they believe in the outcome that they're offering?
03:40 I got into this because I, I started copywriting and I trained with, you know, copy hackers, and I had the coaches and the mentors like the best in the business.
03:52 And what I found was that some of my clients were getting amazing results and some of them were not. And I was just like, what's going on here?
04:03 Of course, I had this imposter syndrome, like, I'm terrible at what I do, and I dunno what I'm doing .
04:10 And then I, but I would go and I would look and I would go back to my trainings and I'd be like, no, the, the industry experts are saying, this is how you do it.
04:19 It should be getting results. And, and I was talking to, I had a spiritual mentor at the time and I was frustrated about this and she was like, she was like, why don't you just channel your clients?
04:33 And I was like, oh, okay. So I just tried it with my next client. I sat down and I channeled them, which is basically for those of you who aren't into spirituality and all of this stuff, channeling is basically when you tap into another person's energy and you kind of feel it through yourself.
04:54 That's what people do. If they give you a tarot reading or something like that, they're usually channeling you to read your energy.
05:03 So that's what I started to do with my clients. And it was just like, like it was so crazy, Melanie.
05:10 Like I went from my own business being, oh, here's a good month, here's a low month, here's a good month, and then no clients.
05:18 And all of a sudden it was just like I was fully booked. I, you know, my goal was like, I wanna make 5k months consistently.
05:25 And it was like 5K months, seven K months, nine K months, like never lower than 5K months. And always as many clients as I wanted, I had to very quickly start turning people down.
05:36 And then with my clients' businesses mm-hmm. , they were like bringing in their biggest launches ever. And they were feeling really aligned and, and there was something about the way their energy was like, they were like yes to this copy and they were so excited about it, it made them excited to go in and sell, which then made their energy, like that background piece, it made them show up more confidently believing in what they had to offer, excited to share it with people.
06:06 They had a message that they felt aligned with that didn't feel, you know, sleazy or salesy mm-hmm. . Yeah. And so that's how the whole, that's how the whole energetic copywriting thing came to be.
06:17 It was just like, this is the missing piece. Yeah. And one thing that I love so much about it and what you do is I find that a lot of people are just looking for what's the right thing to say?
06:28 And it never lands mm-hmm. when, when we're trying, and I feel like a lot of, and again, we, we learn human error, but a lot of us will look for like the templated version, or I can tell you how many people are like, I can, I just get done for you captions with how I teach.
06:42 I'm like, I don't do done for you anything, because that's just not how I teach it. But we forget that there's a, i I always say the intersection of like strategy and energy is the, the energy amplifies strategy and energy can make or break strategy, which you've witnessed at real time.
06:59 And the infusion of, of the, of someone's personality, their standards, their integrity into the copy. It's a, it's a feeling like, I can't even explain it, but I know that when I've had the copy written, I was like, you've captured me.
07:14 And for a long time I just had sales copy on the website, like things like that, that were just written on my behalf.
07:21 And it never felt like it, it was my words. Right? Like, even though I didn't write it, it was just like, I, it just felt very, not like myself.
07:29 So what you do Yeah. Is, is so much deeper than just like, here are words that get people to buy.
07:35 It's like, how can we fully encompass who you are as a human being into your words? And I love that you saw not only their reaction to it of like, holy s**t, I need to tell everyone about Mia cuz she's so great , but the results they were getting from, from that, which is, which is crazy.
07:51 So any other results that your clients have experienced just from this, this energetic copywriting skill that you've obtained? I think because now, now I'm teaching people this and what I hear from people, what I hear from people is once they start to incorporate this, you know, I had one client who was like, every time I had to sit down to write a sales page, it was like, I don't want to do this.
08:15 And everything sounds the same and procrastination and just hating the process so much. And then she was like, with this, I felt aligned.
08:26 It felt good, it flowed into the page. And then she was like, you know, my signups were getting like five signups per launch.
08:35 And then her next one got 20 signups in that launch. So it was, what is that four times as much .
08:42 It's just really amazing how once people gain that trust in themselves, they're like, okay, I do know what to say.
08:48 Once they're like, okay, I can actually look within myself. I have the structure piece over here. Okay. Once I, I have my creativity, I have something to plug it into.
08:59 That's where that, that framework stuff comes in. But having that trust and confidence to be able to take it from within, If I had a dollar for how many people said, I don't know what to say, I'm like, I would retire.
09:13 I know, I know. We do know what to say. Right? Yeah. It's, we do know what to say. It's just how do we pull that out of us and then express that in a way that feels very cohesive and on brand all the things.
09:26 So can you walk and I'm so happy that you're doing a, not just done for you, but like teaching others how to do this because it's, to me, I think a skill we should all have, but the energetic piece is like the most important piece that I'm like, yeah, only we knew how to activate this.
09:43 Can you like, walk us through where the strategy, the framework, and the psychology pieces all fit together in this, in this process of yours?
09:50 Yeah, definitely. So I'm not naturally a structured person. I'm naturally a creative person, so routines and stuff aren't so much my jam.
10:01 But what I've found is that we all have, we have a certain amount of energy in our space, in our day, in our minds.
10:09 And so if we are using up our energy to be like, okay, how am I gonna structure my sales page?
10:17 What emails do I wanna send you? Use so much energy stressing about that and trying to reinvent the wheel and come up with something that if it's like, here's a framework that works, take that framework and then plug your creativity into it, then you get to use the energy that you have for the creativity, for the digging deep inside.
10:44 And I think that a lot of the strategy comes from the mind human psychology, what makes people buy, what makes people desire something?
10:55 And then the energy piece comes from the emotions, like, what do people want? What do you wanna say? What do you believe?
11:03 What do you want them to believe? And I believe that's where those two pieces really meet is the mind meets the emotions.
11:11 Absolutely. And I, I love, I also, I also speak to the how many brain calories we use in the anticipation of doing the actual tasks.
11:19 So it's, and I'm someone to, I don't like to, I don't like to write sales pages, which is why we don't really have any besides on the website, which we had someone do for us.
11:27 But I just, and again, I'd probably benefit from the framework that you have, which is so amazing. We can talk about, for those of you who are like, okay, Mia, stop talking, let me just buy the thing that you have so I can learn how to do this for myself and just plug it in.
11:39 We'll get there. But where can they start? Like, okay, we have the framework. I don't wanna go like too much into like what you actually have in your, in your program, but what would be like a nice way to start integrating like who they be, the confidence in how they speak and like what they stand for into the framework.
11:56 Yeah. So one, one thing that I teach is to start out with some alignment questions. So I have you ask when when you have a client sitting in front of you, whatever kind of work you're doing, what is it that when, when they're talking to you, like, this is so frustrating in my life, this is so, you know, I can't get past this in my life.
12:19 What is it that really stabs your heart and makes you think, man, I just wanna help that person. Mm-hmm. so much.
12:27 Like you just really empathize with that journaling on that. And when I start to ask people that, they're like, oh yeah.
12:34 You know mm-hmm. people trying to get clients and not able to get them or, you know, people stuck in these unhelpful self sabotaging patterns that go over and over again.
12:44 Yeah. Are people feeling confused? And so those come out. So I recommend doing that. And then on the other hand, what is it when you finish with a client and they're like, yes, this happened, this was so great.
12:56 What is it that really makes you so excited about that? And letting that flow pen to paper and just really connecting with your ideal clients and what's going on in their life right now.
13:08 And really connecting with yourself and how you love to help people on the other side. And those I think are the two probably most important pieces to figure out your messaging.
13:21 Yeah. And to get inspired on what you wanna say is by actually journaling on those, those two questions. Absolutely. And we block ourselves again by trying to do say what what we think is right or like the thing to say, and it's like, allow it just to flow through.
13:37 And I feel like when there's a framework in play and they know that it's like there's, it's going somewhere versus just like journaling and then bringing them and be like, okay, like now what, what do I do with this information that I have?
13:48 And you have that solution there. Everything is awesome. Are there any other like copywriting tips or like sales copy launch copy advice that you see that you would love to give people in this space of like, here's what I see people doing that's like, eh, it could be better.
14:04 Or here's how to like amplify that copy. I feel like you have so much freaking knowledge that I just wanna like crack it all open and just share it.
14:10 But are there any things that you see that you wanna call out and be like, here's how to do this better?
14:14 Yeah, so I think the main thing is that everybody here in this space is so passionate about what they do and they're like, yeah, I'm in N L P and I'm, I do yoga practices and I help people, you know, lose weight in a healthy way and all of this stuff.
14:31 And when they start to go and sell what they have to offer, they just talk about the, like, features of their program.
14:39 They're like, or they talk about their methodology. Like, yeah, we do this through Kundalini yoga or we do this through you know, ecstatic dance like all these, these different things.
14:52 And I'm like, what your ideal client wants to know is they wanna feel seen in where they are right now.
14:59 They're point A mm-hmm. and they wanna know that you can take them to where they wanna be. They don't really care about what that journey is gonna look like.
15:08 They don't care about how many, you know, sessions you give, they don't really care about where you went to college.
15:15 They just want to know like, can you take me there ? And, and is that where I actually wanna be?
15:22 Yeah. So I think that would be the main thing that I see the most with People. Absolutely. Do you see that like sales copy and launch copy is different in the sense of like how people approach it?
15:35 Or do you find that like typical mistakes are, are in like embedded in both? I think they're pretty similar. I think really selling and launching are the same things.
15:45 It's just that launching is so much more intense. It's so much more, like you often invest more money to get the program off the ground.
15:54 If you're outsourcing things. You're like, you have these tight deadlines that you're trying to reach and so you're stressed and, and we attach, you know, we attach so much to it too.
16:07 Like, if this launch doesn't work, then everything is a failure. Rather than seeing it as, okay, this didn't work. Okay, what didn't work.
16:18 Your program is called a launch lab. And I love that because it's like, it's like a science experiment. Mm-hmm. like, okay, this didn't work.
16:25 Let's see what we can tweak next time and make it work next time. Exactly. Yes. I get a lot of questions obviously, and it's okay, what copy do I write to sell this thing?
16:36 What copy do I write to launch this thing? And for me, I've always seen copy as like just copy. Like I've never, I've never changed the copy to, to match Yeah.
16:45 What I was doing. It just is there's a difference in copy structure when it comes to like emails, posts, sales page.
16:53 Like there's obviously a different intention for each of those, like mediums or like whatever you're using to, to articulate what what you're doing and what you have.
17:02 So for you, do you find that the it your strategy when it comes to the energetics of copywriting is applicable to any kind of copy in the sense of like email copy, post copy, launch copy.
17:14 Like is it all applicable or they're like, do you have different, if I were to come to you and say, okay Mia, I need help with just copy in general, I, I wanna, I wanna obviously sell a program.
17:24 I don't, I wanna get excited about it, like infuse energetics into all of it. Is it all like applicable onto all of those platforms?
17:31 Or do you have like separate strategies for Each? I have what I call an umbrella strategy, which is like, you have the umbrella and it's this overarching thing.
17:44 And it's like the, the main framework that I teach, which is essentially very simplified what I just talked about, like point A, point B and how you help them get there.
17:55 Mm-hmm. That's like the very simple strategy that I teach Yeah. For messaging. And then when you have the umbrella, you have like all the things underneath it and there's just sort of smaller ways that you can integrate it into these different parts.
18:12 If you're launching, you're kind of taking people through a storyline, right? Like you're introducing the program and then as time gets on, you get to know the, like characters more, you know, like a TV show, you get to like get a feel for it more.
18:26 And then you have the conclusion where it all ends. So you, you kind of write your copy according to that.
18:33 Like here's an overview, here's the umbrella, the overarching, and then as you get to know the characters, right, you follow their little storylines.
18:41 Your program that you're launching now, new era of selling, it's like you're selling. But there's all these little characters inside the program.
18:50 There's the there's the energy piece, there's the strategy piece, there's the yes I dunno, importance of investing piece, the self-leadership piece, right?
19:01 And so people can get to know these different characters while you're launching and then they come again to the sort of finale, which is like, Hey, doors closing.
19:13 I love that, that that analogy in general because you know, I'm like anti, we give everything away at once and it's like it, when you think about stories or like even like Netflix series, like there's, you get to know Yeah.
19:27 All the bits and pieces of the storyline, which I think is a fantastic, again, just goes to show how creative you are in your copywriting skills and how you articulate what you do.
19:35 Thank You . Which is so good. So I mean, all this is amazing. So how, what can they join of yours or where can they find you to like further understand and like embody these practices?
19:46 I'd love for them to have a solution. Cause again, I get the question. I mean, at least once a day of, of how to write better copy sales page copy.
19:55 And I, I just don't do that. So where, where can they find you? Mia? Mm-hmm. . I am mostly on my Instagram page, which is at mia dot copywriter.
20:04 Pretty easy to find in a few days. What I'm launching is a program to help you find your unique voice.
20:12 So this actually goes really into the energetics, right of the, like the blending and the contouring kind of analogy with the makeup, which is like finding out really what you wanna say and how to say it that goes deeper than mm-hmm.
20:26 something on the surface level, like filling out a template or filling in a sequence or something like that. Yeah.
20:31 This is applicable to essentially everything because this is really the core. It's like, okay, what do I wanna say? Right?
20:39 So you can come into it with a specific program that you wanna launch in mind and be like, okay, what's the direction that I wanna take with this?
20:47 Or if you're kind of reevaluating things in your business and you're like, all right, what even do I wanna talk about?
20:53 What am I doing here? That's a good space. It's a two day masterclass, but we will get a little bit into like how to put that in the copy.
21:02 I have a bigger program coming that's gonna get more in detail with that. Like, hey, here's how you can, here's how you can then take the ideas and you can structure them and how to, how to take people through that journey of getting to know all the pieces of, of the program.
21:18 I love that. Awesome. And depending on when this airs, your program might already be out. So I will add in your Instagram handle to the description, show notes so you guys can all access and connect with Mia.
21:31 And then I will also put any links that we have available for them to purchase to just join your world and get familiar with, with, with this, this practice of energetic copywriting, which you again, I'm obsessed with, cannot recommend it more.
21:44 You guys like I cannot stress that enough . And then, and yeah, it's just amazing. Is there anything else in terms of tips or just final thoughts and notes that you wanna leave the audience with when it comes to energetics of copywriting?
21:58 I think one thing that has come up recently that I was like, I want to sh I wanna share this is like let go of some of some of the stress with it and start to see how you can have more fun.
22:10 Like sometimes I will even do a practice where I can feel, I can feel my forehead is tight, you know, it's kind of wrinkled or whatever.
22:18 Like I can feel the thoughts in my brain and it's like, let me just move those down to my heart instead.
22:26 And I can actually start to feel like, okay my eyebrows are getting more loose, my forehead is getting less crinkled.
22:34 And then just like feeling that space and then that gives you more room to just be like, okay, let me just start to have fun and get creative and see what I want to do.
22:46 Rather than seeing it all so much as like, ah, what do I do ? How do I do this? Yeah, Yeah.
22:52 Exactly. I love that. Can I just leave on one final question just cuz this comes up a lot too. What do you say to people who say, I'm not good at writing copy?
23:02 I hear that so many times too. I mean, one simple answer is just that you can get good at anything if you want to.
23:09 And another thing is, you know, it's not writing a novel. It's not like where you have to just go out and perform some poetry or write a novel or something.
23:18 There is actually a science to it. There's a science to, even though we're talking about energy, there's a science to energy too.
23:25 There's a science to psychology. And so just learn the science and you'll be good at it. . Yeah. I love it.
23:33 Thank you Mia for being here. Honestly, it's revolutionary what you're doing and it makes sense too. You're like, how is this not already in existence, but like the way that you walk them through the processes is very, very, very unique.
23:44 And it's been something that I'm like, finally someone's doing it. And I'm very excited with your success and your knowledge and what you know, and what you continue to challenge yourself to know.
23:55 It's, we all benefit from it. So, so thank you for paving the way, being the innovator here. And again, the intersection between strategy and energy.
24:04 It's what I preach. And so you and I met each other there. I'm like, this is great. So thank you for being here and again, all me's information will be in the show notes for you guys so you can connect with her.
24:13 But again, she's an open book, no pun intended here, so you can ask her you know, any questions you have or what program or offer makes the most sense for you.
24:22 So thank you for being here. Absolutely. It's 100% my pleasure. Super happy to be here. So thank you.