Why is Social Media Marketing Important?

Our world is almost completely digital. From car shopping to choosing our vitamins, we can find almost everything we’re looking for online. What do your customers see when they google your business or businesses like yours? Do you stand out? Social Media Marketing is important because it could be the first time a potential customer sees your business and it could be the reason they choose not to purchase your product. Why is Social Media Marketing important and why should you take it seriously? Keep reading.

Brand Recognition

No matter your niche or business, you can be certain your audience is active on social media. (Even Grandma and Grandpa have a Facebook account nowadays). Your audience is active on social media waiting to be wooed by you. The more opportunities for you to promote your business, the better. You want to be top of mind when your audience is looking for your product or service like yours.

Brand Loyalty

Ever look for a brand or product and notice they haven’t posted anything in weeks and it completely turns you off? It ruins a brand’s credibility. Be a consistent source of information for your current/future customer! You want them to come across your page and not want to leave. The more loyal the customer, the more likely they are to share your brand with friends and family.

Customer Experience

How many times do you get the chance to stand in a room with thousands of your ideal clients/customers? Social media is an opportunity for you to connect to thousands of people at once. You have the opportunity to tell a story. You have the opportunity to connect to your audience every single day, take advantage of that.

Better Search Engine Ranking

We all want to rank high in Google. And we all want to rank higher than our competition. Search Engine Optimization (SEO) used to be the only way to build your rank online, recent studies show that your content on social media contributes as well. With a strong SEO and Social Media campaign, you'll find yourself serving up higher on Google and right in front of your ideal client.